Case Study: STRATO grows CLV with innovative marketingRadar powered by rankingCoach

• STRATO has successfully launched marketingRadar developed by long-time partner rankingCoach in March 2020.
• STRATO marketingRadar - first brand and competitors monitoring tool for SMBs in the web hosting market. 
• Case study takeaways: marketingRadar drives CLV, improves customer interactions, product upselling and churn management.

Cologne, Germany, 12/10/2020 – rankingCoach publishes the case study “How to grow CLV with customer engagement”. Since 2013 rankingCoach has been working with STRATO, one of the world's leading hosting companies, and developing digital marketing tools for SMBs. In March 2020 an entry-level, low-priced application for brand and competitors monitoring marketingRadar was rolled out.

"With STRATO marketingRadar we have introduced for the first time a completely new, revolutionary product for the hosting and reseller market", says Thomas Meierkord, COO of rankingCoach, "It enables the small business owner to get into SEO at a reasonable price, determine the potential of his website and encourages him to work on his online presence on a daily basis. Together with STRATO, we have analysed the needs of SMBs and give them a chance to establish themselves as a brand in a highly competitive market".

marketingRadar is the first application in the market that allows SMBs to monitor the digital marketing performance of their business and their competition. Offering these clients their first experience with digital marketing, with a continuous, Facebook-like stream of highly relevant information that affects the business of end-customers and their competitors. marketingRadar sends individual messages to the customer covering all the active and passive events relating to the digital presence of their business and its biggest competitors. This constant feedback is highly appealing to the user and creates long term engagement with the product. Due to the relevant information about the customers´ business, marketingRadar develops a customer relationship and triggers engagement.

Cristian Boeing, CEO of Strato: “Partnering with rankingCoach was the smartest move I could have ever made in the SMB space. Adding their products immediately enhanced my SMB offering and turned small businesses into my fastest growing and most profitable category. With marketingRadar chances of a user logging in at least once a day increased by 64%”

Key takeaways from the case study:

• 53% of customers, who signed up for marketingRadar, subscribed to at least one other digital marketing product within the first month
• Average customer interaction per month increased by more than 400%
• Churn for STRATO digital marketing offerings dropped by more than 25%

For more information please read the case study attached.

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About rankingCoach
rankingCoach is a DIY digital marketing app that enables everyone to be successful online - even without a large marketing budget or expertise in online marketing. rankingCoach offers a variety of resellable marketing solutions covering SEO, listings, brand monitoring, Google Ads, mobile and social media marketing. rankingCoach is now available in 32 countries and 14 languages. Founded in 2014 by Daniel Wette, Marius Gerdan, and Thomas Meierkord, the company's headquarters are in Cologne, Germany. rankingCoach also has multiple locations in Romania. The company's award-winning software solutions are integrated into the services of numerous well-known web hosters, CMS, telecommunications, and marketing companies. Learn more about the company at https://www.rankingcoach.com

About STRATO
STRATO is the reliable web hosting provider for anyone seeking online success. We make web hosting fair and simple – at an unbeatable price and without unnecessary frills.

Our product portfolio ranges from domains, email, websites, and servers to online marketing tools and HiDrive, Germany’s biggest cloud storage. The complete packages come with flexible contract terms, a 30-day money-back guarantee, and our multiple prize-winning customer service.

Established in 1997, STRATO is now one of the world’s biggest web hosting providers with over four million domains and more than two million customers. Home to around 500 employees, STRATO operates two TÜV-certified data centers with over 70,000 servers in Berlin and Karlsruhe. STRATO AG is part of the United Internet Group.